I created my very own quirky, handmade jewelry brand named Dulce Jewelry and Accessories. The brand was inspired by my hobby of jewelry making. Dulce’s motto is “Handmade with love.” Dulce Jewelry and Accessories tells a story through beads, clay, and figurines to evoke nostalgia and joy. Dulce products are not just pieces of accessories, they are little pieces of happiness. Every design is hand crafted and unique.
Role: Designer
Tools: Photoshop, AfterEffects
Name and Logo Story
Dulce comes from the Spanish word for candy and sweets which refers to the saying “ear candy.” Our jewelry comes in different shapes, forms, and colors similar to the variety of styles of candy.
The concept for the logo comes from the process of making polymer clay earrings. The letters of Dulce represent cutouts of the polymer clay. There is also a hidden image in the logo, the ‘D’ in Dulce is meant to represent an ear.